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Neurocareers: Doing The Impossible!

Jul 25, 2022

Hidden messages? Hidden responses? Neuroscience?

Meet and greet our Neurocareers podcast guest, the artist John Baldwin from Devon, UK! This Sherlock Holmes of Arts works on deciphering the mystery of human responses to art, specifically brain responses to hidden messages in art pieces.

But that is not it! John mastered the art of hiding messages himself, and now he invites other people from all over the world to join him on this path in an exhibition, "The Hidden Response," supported by the Arts Council England.

During the exhibition, John aims to uncover the hidden viewer's brain responses to hidden messages by using state-of-the-art neurotechnologies! To our knowledge, this is the first exhibition of this kind in the world!

John also shares his experience entering the art field after facing a disability and becoming a wheelchair user. John's story inspires all those who started doubting themselves after life presented them with serious challenges.

Tune in to this podcast episode to stop feeling isolated and explore new opportunities as John did! Make the impossible possible!

Find more about John's work here:

The podcast is brought to you by The Institute of Neuroapproaches and its founder - Milena Korostenskaja, PhD - a neuroscience educator, neuroscience research consultant, and career coach for people in neuroscience and neurotechnologies:

Get in touch with Dr. K. at